What Life Was Really Like In The 70's
91I Think I Love You, David Cassidy!
The Times They Are A Changin'
From a historical perspective, the 70's were a period of huge change in America. The Vietnam War was winding down, women were beginning to be treated as equals, and the civil rights movement continued its momentum. Our biggest military threat came from the Soviets (Russians) and we came to the aid of Afghanistan when the Soviets invaded. We were not immune to terrorist attacks and were shocked when a Palestinian militant group murdered eleven Israeli athletes at the Munich Olympics in 1972. There was an oil crisis, a crisis of consciousness, and President Nixon resigned before he could be impeached. Hippies were slowly on their way out and polyester was on its way in. We learned the cold, hard facts about cigarettes when we lost our quintessential hero, John Wayne, to cancer. Having landed on the moon, America developed a space shuttle. Race riots struck the inner cities. But for most teenagers, life was good. Here are the 70's as I remember them.
I Feel Like You Do, Peter Frampton!
The Foxes - I Love To Love You Baby
Someone who was very good looking in the 70's was called "a fox". Girls everywhere had posters of David Cassidy, star of the Partridge Family, on their bedroom wall. Not only was he a fox, he had a beautiful singing voice. Runners-up in the Most Foxy category were Leif Garrett and Peter Frampton. What did they all have in common, besides being singers? The Hair! You simply could not be a fox in the 70's without long, feathered (layered) hair. My teenage daughter thinks David Cassidy's hair makes him look like a girl (horrors) - that's what her grandfather said to me in the 70's! To be fair, there were female foxes too, but teenage girls don't really appreciate the fact that teenage boys had so many beautiful women to oogle. However, I must acknowledge the force that was Farrah Fawcett - the hair, the smile, the eyes, the teeth, the bod! No teenage girl could possibly compete. Worst of all, she had a reputation for being really kind, so there was no way we could hate her. Long before her stint as a Jenny Craig spokesperson, Valerie Bertinelli broke hearts as the star of One Day At A Time. Boys I knew actually thought they might have a chance with her since she seemed like the "girl next door". My husband insists there were many more female foxes (Jacqueline Bisset, Jaclyn Smith) but I'm done now.
Farrah Fawcett's Poster
The Crime - Don't Do The Crime If You Can't Do The Time
One of the rationales that teenagers have today for needing a cell phone is the "fact" that crime is so much worse than it was before they were invented. Hmmm...is it really? Quick, name a serial killer who is currently terrorizing the nation - you can't, can you? When I was growing up in the 70's we had the Hillside Strangler, the Zodiac Killer, Ted Bundy, and the Son of Sam. Girls in their teens and twenties were terrified that they'd be the next victim, I remember that the Hillside Stranger (who was actually two people) preferred girls with long, straight hair and my mother would not allow my sister, whose hair was waist length, to go out without a group of friends or a male escort. Girls were warned that if their car broke down, they should raise the hood and then remain inside with the door locked and wait for help. According to the FBI (they tend to know these things) crime is actually no worse now than it was in the 70's, about 500 crimes per 100,000 people.
The T.V. Shows - Who Loves Ya, Baby?
Before cable tv, the Dish network, and the internet, people were forced to watch whatever was on CBS, ABC, or NBC in the evening. Televisions were like huge pieces of furniture and they lasted for years. When you turned them on you actually had to wait for them to warm up, and then you would have to adjust the antenna (wiry metal things) to improve the reception. Families would gather together after dinner to watch shows like M*A*S*H*, Hawaii 5-0, and The Mary Tyler Moore Show. Our family never missed an episode of Kojak, The Rockford Files, or All in the Family. My father thought Archie Bunker was the funniest person on television and he would laugh at his politically incorrect comments until tears came to his eyes. If it was Sunday night and Columbo was on, nobody was allowed to make a sound until a commercial came on the tv. If there was no Columbo, we watched Masterpiece Theater classics like Upstairs, Downstairs and I, Claudius. Of course Charlie's Angels was on too, but my father thought it was silly and contrived and we only had the one tv. Hard to believe, but most families only had one tv. In 1975, I stayed up late to watch the the premiere of Saturday Night Live, secretly feeling guilty because I knew my mom would think it was a little too risque, 1977 saw the premiere of Man from Atlantis, about a man (Patrick Duffy of Dallas fame) who was the only surviving citizen of Atlantis. I dreamed of being Mrs. Man from Atlantis, and I spent hours practicing swimming like a dolphin in the pool. Sadly, the show was cancelled after only thirteen episodes. Patrick Duffy was a fox.
The Hippest Trip in America-Soul Train
The Music-Shake Your Groove Thing!
Back in the 70's we had something called AM radio - it still exists, but it's not the same. All the latest hits were played on the radio, and if you really liked a song you would have to wait until it came on "The Top 40" on Saturday mornings and then put your portable cassette tape player up to it and try to record it. If you wanted a copy of the song, you could buy the cassette or a strange little box called an 8-track tape. On Saturday mornings we also watched American Bandstand which showcased teenagers dancing to the latest hits. Airing right after American Bandstand was Soul Train, which showcased African-American teenagers who really knew how to dance to those hits. If no one was around, I'd try to dance along with the Soul Train line dancers, a man and a woman who were picked from the audience to dance down a gauntlet of other dancers. Soul Train was the place to listen to bands like Earth, Wind and Fire (my favorite) and the funky beat of Parliament.
In the 70's, teenagers basically fell into two music categories, those who liked disco and those who liked rock. Rockers hated disco with a passion, preferring to listen to up and coming bands like Aerosmith, The Eagles, and Boston. The Rockers were foxes. However, the guys who liked disco were much better dancers. I loved to dance to disco hits like Stayin' Alive by the Bee Gees (Barry Gibb is a fox) and Last Dance by Donna Summer. So, I learned to appreciate rock with the rockers, but I loved to dance with the guys who loved disco.
Bell Bottoms and Platforms
The Fashion - Things That Make You Go Huh?
Fashion in the 70's was just strange. There were platform shoes with plexiglass heels that contained live goldfish. Men wore polyester suits (often blue), polyester shirts unbuttoned down to their waists, and enough gold chains to support a small African nation. Ladies wore feathered hair, platform shoes (often with rainbow toe-socks), and bell-bottom jeans. My bell bottoms once got caught in the gears of my bike and I ended up walking two miles home. Blue eye shadow was in, and girls sprayed gallons of Heaven's Scent perfume. Lip gloss appeared, and women had the new problem of looking hot while they peeled their feathered hair off their lips. As much as teenagers think it would be cool to revive the "threads" of the 70's, some things are best left in the vault.
Saturday Night Fever
The Movies - Help Me Obi-Wan Kenobi
The 70's was the age of movies that were huge blockbusters. Who can forget Star Wars, Jaws, Saturday Night Fever, and The Godfather (1 and 2)? It was also the age of gritty crime dramas, like The French Connection, Serpico, and Dirty Harrry (Clint Eastwood is a fox!). What about musical masterpieces like Fiddler on the Roof and Cabaret? Movies were shown in big theaters, not the subdivided megaplexes that we have now. If you loved a movie that you saw in the theater, you would have to wait months, if not years, for it to show up on your television. Drive-in movies were still around, and what's more romantic than sitting in a car watching a love story on a huge screen - without adding details, it's a lot more fun than a theater!
Will It Go 'Round In Circles?
For me, the 70's meant change. I had my first kiss and my first boyfriend, got my driver's license, had my first car accident (totally not my fault), and traveled outside the U.S. for the first time. Tragically, my mother was diagnosed with cancer in 1977 and she would pass away in 1980, which made me grow up really fast. Today, David Cassidy is still a stone cold fox, John Travolta can still hustle, and Hawaii 5-0 has been reincarnated. As in the 70's, people all over the world need to join hands and start a love train, Peace out!
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Oh I loved David Cassidy, I had nearly 3000 photos of him, who needed wallpaper, thanks for the re-run of my teens.
Thanks for this article! Brought back so many memories! I remember drenching myself in Loves Fresh Baby Soft or Jean Nate' and covering my lips with Bonnie Bell bubble gum lip gloss. Remember Ditto pants? And it was so much fun with friends...pooling our coin change together to buy gas at 711, etc... Remember how many phone numbers of our friends that we could memorize! And by the way...Donny Osmond was way hotter than that Cassidy feller!
Great post! Really painted a picture. I was born in 78' so I missed all that cool stuff. Thanks for the glimpse into the 70's!
Love reading a little family history leading up to my birth:) I think Jen Anniston was my generations Farrah Fawcett
I guess you was kinka in the mood of missing something in the past, and cherish good memory. Actually, those old days deserve to remember. And I do think things goes "round in circles". For example, present designers are engaged in seeking creation from old fashions, which is called "fashion period". Thanks for these precious knowledge and good luck!
Being your older sister during that era, I am only sad that I started college as it started and missed seeing you rocking out to Soul Train! Wish some of that stuff would come back. I see it peeking around the corner on the Runway-type shows, so there's hope! Very entertaining!
Some bell bottom pants were also "hip huggers". What would now be known as "low riders" but not even CLOSE to being the same animal! REAL hip huggers were cut to sit low AND hug a girl's hips, butt and crotch, a far cry from the version in stores now. The other HUGE difference between hip huggers and low riders is girls in the 70s had enough self-respect to NEVER don hip huggers if their tummies weren't absolutely ironing board flat. Today's low riders are just an excuse for chubbies to "let it all hang OVER" rather than get in shape. Gross!
Thank you for this fine Hub that brought back many memories for me. I have a book about the Seventies called "Decade of Nightmares." :-)
I enjoyed the journey.
Me too. Sounds like a great read! Thanks, James!
I enjoyed this!. Peeling feathered hair out of lipgloss. So true.
I was in love with Patrick Duffy and couldn't wait for the next episode of Man From Atlantis so I could see him in his yellow Speedo. Those were the days when men had hair and wore jeans that fit. ~sigh~
Jeans that fit guys' butts... Now that's a stroll down Memory Lane. Big sigh...
Seriously, I can't believe the uber-baggy pants have lasted this long. You'd think guys who sport them woulda figured out they'll *have* to wear 'em a few decades from now. Why they'd choose to dress like an old man before they absolutely have to is beyond me. Some guys, however, say the bagginess and extra fabric allows the family jewels to "breathe". To which a now-deceased macho friend would've replied, "Ya wanna wear a skirt, wear a SKIRT"! ;D
Thanks for the read,
There is so much information there and it really painted a picture for me and what happened through out the 70's.
It sure would of been an exciting time - all the dancing and the fashion... You gotta love 70 style fashion!!!
Reading this was like opening a time capsule. To me the best thing about the 70's was the awesome diversity and quality of music. It was a time of great creativity. Got my bellbottoms caught in the spokes too.No fun.
Thanks for the trip down memory lane. Sadly, so many of these stars have passed on. Who would have thought that Farrah Fawcett and Michael Jackson would have passed away on the same day. Both Dick Clark and Don Cornelius are gone. So is Donna Summer and all of the Bee Gee's except for Barry. Thankfully, Donny Osmond and David Cassidy are still around.




















brittanytodd Level 6 Commenter 3 months ago
This is a great hub, Hush4444! I love all of the different topics you covered. I only wish I was able to live in the seventies so I could dress/wear my hair like Farrah Faucet and be with guys that look like David Cassidy. Haha! Anyway, great work, voted up, etc.